Business startup wisdom

My friend Zoey is very dyslexic. Some years ago, when I told her that I had lost my job after 11 years and that I was starting a new business, she left me this voicemail message:

“Just remember Mort, when one door opens, another one closes.”

                                                 Copyright © 2010-2016 Mort Kantor


How to convert website visitors into buyers

It takes several visits to your website before visitors will want to do business with you. If you make it easy for them to get to know, like and trust you, your products and services, this decision process can be speeded up and they will buy a lot sooner. Here are some ways to make that happen:


Search engine optimization - lemonade stand cartoon


                      Copyright © 2010-2016 Mort Kantor


Google ranking, web page length, best typefaces

This article of tips appears courtesy of Bob Bly's

"Direct Response Letter,"


How to improve your website ranking

Here are some things you can do to improve your website ranking and get more people to your site without spending a lot of money.


Overcome your resistance to working on your website

When was the last time you worked on your website and updated it? I know what you're going to say: you don't have time, you've got enough going on in your life without having to worry about that and you probably feel resistant to even thinking about it. For some people, working on their website is akin to working on their taxes or going to the gym - it's just not going to happen unless it has to. But it does need to happen. Google, Yahoo and Bing love websites that get changed and updated frequently.

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